The Ruler Brand Archetype
Power. Confidence. Dominion. High Status. Leadership.
The Ruler Archetype Attributes
The Ruler represents power and control, and is motivated to lead. The Ruler’s position is earned or created rather than inherited or taken by conquest. The ruler has no need to benevolently protect. Instead, the Ruler must demonstrate expertise, a proven track record and competence before taking control. This archetype is a realist and finds meaning in creating structures, organizations and environments that are harmonious, fruitful and constructive.
(Archetype summary via Archetypes In Branding, Margaret Pott Hartwell & Joshua C. Chen)
Wealth, Wisdom, Valuable, Traditional
SILVER / LIGHT GRAY
Glamorous, High Tech, Graceful, Sleek, Wisdom, Intellectual, Knowledge, Refined, Neutral
BLACK / DARK GRAY
Class, Elegance, Formal, Protection, Security, Intelligence, Solid, Power, Mystery, Dominance, Authority, Sophisticated
The Ruler Archetype Brand Examples
Learn How To Use Brand Archetypes
Brand Archetypes create a powerful mental shortcut for how you and your team think about the attributes of your brand. Archetypes can help you create more consistent messaging and content to build stronger connections with your customers.