How To Find The Hidden Assumptions That Put Your Brand At Risk
< Back to The Campfire “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” (The Big Short attributes this quote to Mark Twain, but research says it may belong to Josh Billings — despite any assumptions made,...
How To Use Your Brand Strategy To Make Hiring Easier And More Effective
< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
Your Brand Needs Less Growth Hacking And More Growth Hiking
< Back to The Campfire In a podcast with authors Kamal Ravikant and James Altucher, Ravikant told the story of his pilgrimage walking the 550-mile Camino de Santiago in Spain. He talked about his journey and all the sights and experiences that taught him lessons...
Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle
< Back to The Campfire One of the best parts of my job as a brand strategy consultant is helping founders and marketing leaders get new perspective on the challenges and goals they’re tackling.Gathering information at the start of a brand strategy project is like...
