Experiments Archives

Why We Waited 4 Years To Put Our Brand On Instagram

by Clay Ostrom | Last Updated: Feb 23, 2020 | Brand Strategy, Content Strategy, Experiments, Marketing

< Back to The Campfire When it comes to content channels, our advice has always been the same: Unless you have the time, budget, and resources to commit to a channel the default answer to the question “Should I be on (name a channel / social network)”, is NO. On...

Why Your Brand Could Fail If You Don’t Write Things Down

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Entrepreneurship, Experiments, Psychology, Writing

< Back to The Campfire When it comes to business decisions, relying on your memory could be fatal.I track my time at work with a tool called Harvest. It’s super simple to use. Every day I log how long I worked on different tasks for each of my projects. The data is...

How To Run Experiments That Make Your Brand Grow (Free Template)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Data, Experiments, Lean Startup, Strategy

< Back to The Campfire One of the most common mistakes people make with their brand is thinking they can keep track of all the details of their business in their head.At Map & Fire, we posted a survey on our website to learn how people think about and improve...

Why We Waited 4 Years To Put Our Brand On Instagram

Why Your Brand Could Fail If You Don’t Write Things Down

How To Run Experiments That Make Your Brand Grow (Free Template)

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