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Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel

Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel

by Clay Ostrom | Last Updated: May 27, 2018 | Brand Strategy, Entrepreneurship, Strategy

< Back to The Campfire Like many kids (and adults), my 7-year-old son loves video games. That love includes playing games himself as well as watching videos of others playing to learn new tricks and skills. The best YouTube gamers can do two things well: narrate...
Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

Does Your Business Need a Website Redesign, Or a Brand Strategy Redesign?

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Customers, Entrepreneurship, Strategy, Website

< Back to The Campfire When your business launched its website, you had high hopes for the swarms of customers it would bring in. There would be buzz, everyone would share it, your contact form would be aflame with activity. So, why isn’t that stuff happening?...
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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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