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How To Run Experiments That Make Your Brand Grow (Free Template)

How To Run Experiments That Make Your Brand Grow (Free Template)

by Clay Ostrom | Last Updated: Jul 20, 2020 | Brand Strategy, Data, Experiments, Lean Startup, Strategy

< Back to The Campfire One of the most common mistakes people make with their brand is thinking they can keep track of all the details of their business in their head.At Map & Fire, we posted a survey on our website to learn how people think about and improve...
Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Marketing, Strategy, Tone Of Voice Insights, Writing

< Back to The Campfire A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write. Whether it’s a website headline, newsletter, article, social post, or error message, they all need to sound like...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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  • Copy, Design, Naming

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