Get Answers To Your Most Burning Questions About Brand Strategy.
A cohesive set of answers, resources, and exercises on some of the most frequently asked questions on building a brand.
Frequently Asked Questions About Your Brand
The questions founders, entrepreneurs, and marketers ask most about their brand
What Is Your Brand Identity?
The emotionally engaging “public face” of your brand.
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What Is Your Brand Personality?
The unique characteristics of your brand.
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What Is Your Brand Voice?
The tone and language of your brand.
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What Is Your Brand Story?
The origin, purpose, and position of your brand.
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What Is Your Brand Name?
The first, most concise expression of your brand.
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What Is Your Brand Promise?
The value your brand delivers every time.
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Get Your Brand Positioning Clear First
Use a strong brand position to inform all the questions above.
All of the concepts in the questions above are important, but none of them will have a big impact if you’re not first clear about your brand’s positioning.
Your positioning centers around 3 key areas:
- What your Customers need and what they value most in a solution
- Where your brand fits in the landscape and how it’s different relative to the Competition
- How your brand’s Offering delivers on the needs of your customers in a unique way
We have extensive resources on positioning, and in addition we have a complete online course about it to get you started.
As you work on all the different ideas and questions above, keep in mind that your positioning provides all the ingredients you need to make good decisions about your identity, personality, name, voice, and more.
Your positioning is the glue that will make all your brand communications cohesive and consistent.
Get Help Creating A Cohesive, Consistent Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.
