YouTube Branding Strategy and Marketing Case Study
Analysis and examples of YouTube’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
- Educational Content
Entertainment and Educational Content Consumer
Primary Need (Job To Be Done)
Immediate access to almost every type of video content I could want
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Image & Video
Content Features People
Benefit or Feature Focus
Tone of Voice
Access a totally diverse range of original video content from around the world
Stream my favorite traditional TV shows and movies for a relatively low cost
Create, share, and save my own video content for personal or professional use
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