TikTok Branding Strategy and Marketing Case Study
Analysis and examples of TikTok’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Social Media
- Entertainment & Media
Bored Content Consumer
Primary Need (Job To Be Done)
Access an endless stream of targeted short-form video content to distract and occasionally learn
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Simple, fast access to bite-sized content to provide a distraction
Tutorials and tips aimed at my specific preferences and interests
A platform to create, share, and feel belonging in a space of self-expression
YouTube, Instagram, Snapchat, Facebook
Get Help Growing Your Brand
Free Brand & Marketing Workbook
Get immediate access to our 10 page workbook to help you define your Core Purpose, Vision, and Core Values, along with resources for Brand Archetypes, Tone of Voice, Messaging, and more!
Hands-on Brand Strategy Help
Transform your best business thinking into an actionable, shareable, growth-oriented guide. Click below to learn about the Brand Guidebook process.