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We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

We Analyzed Emails From 97 Brands In Response To COVID-19. This Is What We Learned.

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Content Strategy, COVID-19, Data, Leadership, Marketing

< Back to The Campfire The COVID-19 pandemic has created an unprecedented situation where people and businesses across the globe are talking in real-time about facing this singular threat.  This battle has tested, and will continue to test, our ability to work as a...
How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

How To Tell A Compelling Brand Story With Data Like Zipline (The Medical Drone Company)

by Clay Ostrom | Last Updated: Feb 4, 2023 | Brand Strategy, Data, Data-Driven Branding, Marketing, Storytelling

< Back to The Campfire This article was featured in the May 2020 issue of Foundr Magazine(click to view the piece) Our ability to communicate through storytelling played a crucial role in our evolution as humans. Stories allow us to build belief around ideas even...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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