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How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions

How To Create Effective Key Marketing Messages With The 4 Forces That Drive Customer Decisions

by Clay Ostrom | Last Updated: Feb 4, 2023 | Customers, Marketing, Messaging, Psychology

< Back to The Campfire The purpose of your key marketing messages is to describe how your customers’ lives will improve when they engage with your business. It’s an easy concept to articulate, but it contains a key word with a lot of hidden complexity: Improve....

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