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How To Use Your Brand Strategy To Make Hiring Easier And More Effective

How To Use Your Brand Strategy To Make Hiring Easier And More Effective

by Clay Ostrom | Last Updated: Jul 18, 2020 | Brand Strategy, Culture, Entrepreneurship, Leadership, Mentorship, Positioning, Startups

< Back to The Campfire Any time you want to bring a new people into your team, there are lots of questions to consider with the decision: How do you provide a clear picture of the purpose and direction of your brand and business? How can you best evaluate the ways...
How to Discover and Define a Strong Core Purpose for Your Brand

How to Discover and Define a Strong Core Purpose for Your Brand

by Clay Ostrom | Last Updated: Feb 1, 2023 | Brand Strategy, Core Purpose, Culture, Entrepreneurship, Leadership, Strategy

< Back to The Campfire In the process of running a business we spend countless hours dissecting the “what” and “how” of our efforts. What amazing product or service are we going to build? How will we do it? What do our customers want? How do they engage with us?...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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