Stories and insights to help you improve your business.
At this point, we’ve been fully saturated with content about the latest batch of phones. We’ve seen the presentations, read the articles, watched the videos, and listened to the podcasts. The product features have been dissected and folks are working hard to exploit all of their flaws.
No matter how you choose to define your strategy, there are common elements that every business needs to account for in some way. These elements impact the success of your business whether you realize it or not.
It’s easy to see how if you were to jump straight to writing messages, you’d have a pretty difficult time coming up with effective ideas around how to communicate.
This step helps you look at your product or service specifically through the lens of the problem (aka. Job) you identified for your customers.
From the point of view of your customer, what unique qualities of this offering most speak to their needs such that it would compel them to buy it or engage with it?
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