Walmart Branding Strategy and Marketing Case Study
Analysis and examples of Walmart’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Customers
Target Customer
Budget-Minded Shoppers
Primary Need (Job To Be Done)
Get all of my everyday, essential products at the best possible price
Brand Visual Identity & Content
Primary Brand Colors
#006EDF
#F5B628
Brand Typefaces
- Bogle
Hero Content
Hero Content Type
Photo
Content Features People
No
Brand Messaging
Key Messages
Benefit or Feature Focus
Feature
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Affiliation / Belonging
Emotional
Provides Access
Functional
Variety
Saves Time
Reduces Cost
Brand Benefits
Benefit #1
Go to a one-stop shop for all my everyday, essential products
Benefit #2
Feel confident that I’m getting the best deals on products and staying within my budget
Benefit #3
Access a safe, familiar shopping experience whether I’m near home or somewhere new
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