Chanel Branding Strategy and Marketing Case Study
Analysis and examples of Chanel’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Luxury Fashion Consumers
Primary Need (Job To Be Done)
Wear clothing and use beauty products that feel elegant, premium, and exclusive
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Get access to premium products that provide a sense of luxury in my life
Feel an affiliation to a brand that signals to others my interest and access to the highest quality products
Explore and push my ideas of fashion, haute couture, and beauty
Gucci, Prada, Hermès, L’Oréal, Armani, LVMH, Estee Lauder, Christian Dior, Ralph Lauren
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