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Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle

Here’s Why You Can’t Read Your Brand’s Label From Inside The Bottle

by Clay Ostrom | Last Updated: Jul 18, 2020 | Entrepreneurship, Leadership, Psychology, Startups, Strategy

< Back to The Campfire One of the best parts of my job as a brand strategy consultant is helping founders and marketing leaders get new perspective on the challenges and goals they’re tackling.Gathering information at the start of a brand strategy project is like...
Why Your Team Needs To Be Aligned With Your Brand’s Core Values

Why Your Team Needs To Be Aligned With Your Brand’s Core Values

by Clay Ostrom | Last Updated: Jul 18, 2020 | Culture, Entrepreneurship, Leadership, Startups, Strategy

< Back to The Campfire In a Right Management survey of over 28,000 employees across 15 countries to measure what most drives employee engagement. Of 91 possible factors, the top 5 were: I am committed to my organization’s core values Our customers think highly of...
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