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5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader

5 Reasons You Should Never, Ever Copy The Positioning Of A Market Leader

by Clay Ostrom | Last Updated: Dec 9, 2024 | Brand Strategy, Positioning, Strategy

< Back to The Campfire It’s easy to look at the success of a market leader in your category and consider “borrowing” some of their approach. But as a smaller, challenger brand this is the last thing you should ever do. Again, the temptation is obvious.  By...

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