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Why Your Team Needs To Be Aligned With Your Brand’s Core Values

Why Your Team Needs To Be Aligned With Your Brand’s Core Values

by Clay Ostrom | Last Updated: Jul 18, 2020 | Culture, Entrepreneurship, Leadership, Startups, Strategy

< Back to The Campfire In a Right Management survey of over 28,000 employees across 15 countries to measure what most drives employee engagement. Of 91 possible factors, the top 5 were: I am committed to my organization’s core values Our customers think highly of...
Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel

Brand Strategy Lessons From a 7-Year-Old’s YouTube Channel

by Clay Ostrom | Last Updated: May 27, 2018 | Brand Strategy, Entrepreneurship, Strategy

< Back to The Campfire Like many kids (and adults), my 7-year-old son loves video games. That love includes playing games himself as well as watching videos of others playing to learn new tricks and skills. The best YouTube gamers can do two things well: narrate...

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Map & Fire is a branding and customer research agency in Los Angeles, California. We use positioning strategy and data to give your business a strong foundation and a clear path for growth.

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