Adidas Branding Strategy and Marketing Case Study
Analysis and examples of Adidas’ identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Customers
Target Customer
Quality-Focused Athletic Wear Consumers
Primary Need (Job To Be Done)
Use athletic clothing that emphasizes quality and performance
Brand Visual Identity & Content
Primary Brand Colors
#000000
#ffffff
Brand Typefaces
- AdineuePRO
Hero Content
Hero Content Type
Photo
Content Features People
Yes
Brand Messaging
Key Messages
Benefit or Feature Focus
Benefit
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Self-Actualization
Emotional
Badge Value
Functional
Variety
Quality
Simplifies
Brand Benefits
Benefit #1
Use sports clothing that has been proven and tested at the highest levels of competition
Benefit #2
Classic, simple designs that can work for sports and casual settings
Benefit #3
Self-actualization using the same brand that athletes at every level trust on a global level
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