YouTube Branding Strategy and Marketing Case Study
Analysis and examples of YouTube’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Category
- Entertainment & Media
- Educational Content
Business Type
Software Service
Website
Customers
Target Customer
Entertainment and Educational Content Consumer
Primary Need (Job To Be Done)
Immediate access to almost every type of video content I could want
Brand Visual Identity & Content
Primary Brand Colors
#FE0000
#FFFFFF
Brand Typefaces
- Roboto
Hero Content
Hero Content Type
Image & Video
Content Features People
Yes
Brand Messaging
Key Messages
Benefit or Feature Focus
Feature
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Self-Actualization
Emotional
Fun & Entertainment
Functional
Variety
Simplifies
Informs
Brand Benefits
Benefit #1
Access a totally diverse range of original video content from around the world
Benefit #2
Stream my favorite traditional TV shows and movies for a relatively low cost
Benefit #3
Create, share, and save my own video content for personal or professional use
Competition
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