Tesla Branding Strategy and Marketing Case Study
Analysis and examples of Tesla’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Customers
Target Customer
Eco-conscious premium car owners
Primary Need (Job To Be Done)
Drive a luxury vehicle while reducing my environmental impact
Brand Visual Identity & Content
Primary Brand Colors
#E11936
#000000
Brand Typefaces
- Gotham
Hero Content
Hero Content Type
Photo
Content Features People
Yes
Brand Messaging
Key Messages
Benefit or Feature Focus
Feature
Tone of Voice
Aspirational
Self-Transcendence
Emotional
Design & Aesthetics
Functional
Quality
Integrates
Avoids Hassles
Brand Benefits
Benefit #1
Luxury design and cutting edge technology to make driving easy and enjoyable
Benefit #2
Fully electric engines eliminate harmful emissions and dependence on ever-rising gas prices
Benefit #3
Seamlessly integrates into a complete sustainable energy system utilizing solar and battery storage
Competition
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