Ford Branding Strategy and Marketing Case Study
Analysis and examples of Ford’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Drivers who value durable trucks, SUVs, and performance vehicles
Primary Need (Job To Be Done)
Drive a solid, reliable vehicle that serves my day-to-day needs
Brand Visual Identity & Content
Primary Brand Colors
- Ford NGBS Antenna
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Dependable vehicles from a trusted brand that’s been around for over 100 years
A path to transition into electric vehicles while keeping the power and aesthetic I value
Access to a wide variety of vehicles that are economical and support US economy and jobs
General Motors, Chrysler, Nissan, Honda, Toyota, Volkswagen, Subaru, KIA, Hyundai, Tesla
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