Virgin Branding Strategy and Marketing Case Study
Analysis and examples of Virgin’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Premium Experience Travelers
Primary Need (Job To Be Done)
Experience excellent customer care with unique touches while traveling
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Access a high level of customer care during the sometimes stressful process of traveling
Enjoy unique touches that make my traveling experience memorable
Feel like I’m part of an exclusive club that really appreciates life experiences
British Airways, American Airlines, Delta, United, Qatar Airways, Carnival, Royal Caribbean, SpaceX, Blue Origins
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