Robinhood Branding Strategy and Marketing Case Study
Analysis and examples of Robinhood’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Customers
Target Customer
Individual Financial Investors & Traders
Primary Need (Job To Be Done)
Gain the ability to access and experiment more with personal investing
Brand Visual Identity & Content
Primary Brand Colors
#00C805
#004022
Brand Typefaces
- Capsule Sans Display
Hero Content
Hero Content Type
Illustration & Video
Content Features People
No
Brand Messaging
Key Messages
Benefit or Feature Focus
Benefit
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Self-Actualization
Emotional
Provides Access
Functional
Makes Money
Reduces Cost
Simplifies
Brand Benefits
Benefit #1
Get access to investment opportunities in a direct and simplified way
Benefit #2
Gain a deeper understanding of investing and the market as a whole
Benefit #3
Start making improvements on my financial future now rather than putting it off
Competition
Key Competitors
E-Trade, Charles Schwab, TD Ameritrade, SoFi, Webull, eToro, Coinbase, Acorns
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