Robinhood Branding Strategy and Marketing Case Study
Analysis and examples of Robinhood’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Financial Services
Individual Financial Investors & Traders
Primary Need (Job To Be Done)
Gain the ability to access and experiment more with personal investing
Brand Visual Identity & Content
Primary Brand Colors
- Capsule Sans Display
Hero Content Type
Illustration & Video
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Get access to investment opportunities in a direct and simplified way
Gain a deeper understanding of investing and the market as a whole
Start making improvements on my financial future now rather than putting it off
E-Trade, Charles Schwab, TD Ameritrade, SoFi, Webull, eToro, Coinbase, Acorns
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