Patagonia Branding Strategy and Marketing Case Study
Analysis and examples of Patagonia’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Outdoor Wear
Outdoor Adventurers & Activists
Primary Need (Job To Be Done)
Use outdoor clothing and gear that performs for me and supports the environment
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Outdoor gear that looks great and is designed to last for years
Be part of a mission to not just reduce harm to the environmental but help rebuild it
Raise my own awareness and education around my impact on the world
The North Face, Marmot, Arc’teryx, Cotopaxi, Columbia Sportswear, Helly Hansen, Carhartt
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