Oatly Branding Strategy and Marketing Case Study
Analysis and examples of Oatly’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food & Beverage
Non-Dairy Milk Drinkers
Primary Need (Job To Be Done)
Drink a non-dairy milk product that tastes great and supports sustainability
Brand Visual Identity & Content
Primary Brand Colors
- John Rounded Pro
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Enjoy the taste and qualities of milk in a form that doesn’t upset my digestion
Access a variety of flavors and products to make my diet more enjoyable
Reduce the impact on the environment and negative treatment of animals that comes with the dairy industry
Califia Farms, Silk, Planet Oat, So Delicious, Rice Dream, Chobani
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