Dyson Branding Strategy and Marketing Case Study
Analysis and examples of Dyson’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Home Appliances
Premium Appliance Users
Primary Need (Job To Be Done)
Use appliances that are more expensive but work more effectively and last longer
Brand Visual Identity & Content
Primary Brand Colors
- Dyson Futura
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Use an appliance that makes whatever job I have consistently easier
Pay a premium price up front for a product that will last for the long haul
Access a new solution to a job or problem I’ve always had
Bissell, Shark, iRobot, Samsung, LG, Panasonic, GE
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