Dr. Pepper Branding Strategy and Marketing Case Study
Analysis and examples of Dr. Pepper’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food & Beverage
Soft Drink (Soda) Consumers
Primary Need (Job To Be Done)
Get a soft drink that breaks away from standard flavor profiles
Brand Visual Identity & Content
Primary Brand Colors
- Aktiv Grotesk
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Enjoy a soft drink that provides a break from standard flavor profiles
Connect with an enjoyment of things that skew a little bit away from the norm
Feel a sense of nostalgia for a drink that you’ve enjoyed your entire life
Coca-Cola, Pepsi, 7-Up, Mountain Dew, Sprite, Fanta, Schweppes, La Croix, Bubly
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