Booking.com Branding Strategy and Marketing Case Study
Analysis and examples of Booking.com’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Reservation Booking
Primary Need (Job To Be Done)
Find the best combination of fit and price when planning a trip
Brand Visual Identity & Content
Primary Brand Colors
- Segoe UI
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Brand Positioning (Elements of Value)
Get access to all levels of travel, transportation, and lodging in one single place
Safe, low-risk options to help reduce stress and anxiety during your trip
Options to explore activities at your destination to increase entertainment and enjoyment value
Airbnb, VRBO, HomeToGo, FlipKey, CozyCozy, TripAdvisor, Expedia, Hilton, Marriott, DreamyStays, OneFineStay
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