Airbnb Branding Strategy and Marketing Case Study
Analysis and examples of Airbnb’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Sharing Economy
Primary Need (Job To Be Done)
Find a unique and memorable place to stay while traveling
Brand Visual Identity & Content
Primary Brand Colors
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Easy access to a wide range of unique and memorable places to stay throughout the world
Higher quality and/or more robust lodging features than a comparably priced traditional hotel
Opportunity for hosts to earn money for current home or investment properties
VRBO, HomeToGo, FlipKey, CozyCozy, TripAdvisor, Expedia, Booking.com, Hilton, Marriott, DreamyStays, OneFineStay
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