Lego Branding Strategy and Marketing Case Study
Analysis and examples of Lego’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Entertainment & Media
Physical Products & In-Person Service
Creative Minded Kids and Adults
Primary Need (Job To Be Done)
Engage with an activity that combines creativity, problem solving, and a tactile experience
Brand Visual Identity & Content
Primary Brand Colors
- Cera Pro
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Gets kids engaged with a toy that encourages creativity with non-digital play
Teaches important lessons around problem solving, following directions, and spatial relations
Offers fun connections and integrations with many other brands and properties to spark the imagination
Mattel, Hasbro, Playmates Toys
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