Home Depot Branding Strategy and Marketing Case Study
Analysis and examples of Home Depot’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
Brand Overview
Customers
Target Customer
Do-It-Yourself Home Owners and Professional Contractors
Primary Need (Job To Be Done)
Get everything I need for my home improvement project in one location
Brand Visual Identity & Content
Primary Brand Colors
#F96302
#ffffff
Brand Typefaces
- Helvetica Neue
Hero Content
Hero Content Type
Photo
Content Features People
No
Brand Messaging
Key Messages
Benefit or Feature Focus
Feature
Tone of Voice
Brand Positioning (Elements of Value)
Aspirational
Self-Actualization
Emotional
Provides Access
Functional
Variety
Saves Time
Reduces Cost
Brand Benefits
Benefit #1
Get every type of home improvement product I would ever need in one convenient location
Benefit #2
Save money through comparison shopping in the store and by having access to the products I need to get projects done myself
Benefit #3
Feel more empowered and informed to make my home better on a budget
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