Starbucks Branding Strategy and Marketing Case Study
Analysis and examples of Starbucks’ identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Food Service
Specialty Coffee Consumers
Primary Need (Job To Be Done)
Get a variation of a coffee drink that’s perfectly tailored to my taste
Brand Visual Identity & Content
Primary Brand Colors
- SoDo Sans
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Fast access to specialty coffee drinks at any time of day
The ability to customize coffee drinks at a super granular level to fit my exact taste and diet
A way to treat myself with old favorites or seasonal beverages that provide comfort in my busy life
The Coffee Bean, Dunkin’, McDonalds, Peet’s Coffee, Tim Hortons, Biggby Coffee, Caribou Coffee, Blue Bottle Coffee
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