Lyft Branding Strategy and Marketing Case Study
Analysis and examples of Lyft’s identity, positioning, key messages, tone of voice, brand archetypes, customer benefits, competitors, and marketing content.
- Sharing Economy
Primary Need (Job To Be Done)
Access an easy way to get from point A to point B without driving myself
Brand Visual Identity & Content
Primary Brand Colors
- Lyft Pro UI
Hero Content Type
Content Features People
Benefit or Feature Focus
Tone of Voice
Easy, affordable, on-demand access to rides any place and any time
Comfort of knowing who drivers are and limiting awkwardness and annoyance of physically exchanging money
Opportunity for drivers to earn money with a highly flexible schedule
Uber, myTaxi, Curb, Flywheel, Bird, Lime, Enterprise, Hetz, Waymo
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