Passionate About Collaboration

Map & Fire’s purpose is to work with business leaders and entrepreneurs to help them tackle their biggest challenges and achieve success.

Clay Ostrom

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Clay Ostrom

Owner, Founder

I’ve spent the last 15 years dreaming up and then bringing to life multiple startups as well as a wide range of digital projects. With every twist and turn of that journey there’s been a consistent thread of weaving together strategic problem solving, creative expression, and a curiosity to better understand people.

In the businesses I created or co-founded, my primary focus has always been on strategy and user experience. For others, I’ve worn lots of hats from Executive Producer, to Designer, to Copywriter, to Developer. I’ve also enjoyed an unofficial Account Services role where I carefully honed the craft of client therapy.

Over the years, I’ve collaborated with countless passionate small businesses along with several 800lb (friendly) gorillas including Google, Sony, Universal Pictures, Mattel, FOX, Dreamworks, CBS, A&E, Home Depot, Roland Keyboards, G4 TV, and the LA Times.

When not doing mental gymnastics, I like spending time with my amazing wife and son, hiking, surfing, and watching things that make me laugh.

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The Story of Map & Fire

Map & Fire was founded to help entrepreneurs and business leaders succeed by tackling their most difficult challenges. To reach the right audience and provide value, a business discover, understand, and communicate its unique position. 

We believe our Brand Guidebook process is our best and most accessible expression of that goal. It’s already connected us with lots of amazing and talented new people. We’re excited to see where it will lead next.

Why You’ll Like Us

Evidence over Ego

When it comes to decisions and recommendations, we use research, data, and an outside perspective to provide an objective point of view.

Excellence Through Empowerment

Our goal isn’t just to deliver great work but to share how things work. We want to provide resources, tools, and knowledge to encourage success beyond our engagements.

Fast and Focused

To maximize efficiency, we keep our processes and methods lean so that we can put strategies into practice and learn from them as soon as possible.

Collaborators at Heart

Our best work and best relationships have always come from openly sharing ideas and working on challenges together. Swooping in and dropping off a solution (even a good one) rarely works.

Naturally Curious

We’re always excited to learn as much as we can about new businesses and teams to help them find untapped opportunities.

We Make It Fun

If you can laugh together, you can relax together. When you’re relaxed you’re more likely to share ideas and do your best work.