Get Your Free Brand and Marketing Worksheets

7 worksheets that walk you step-by-step through Vision, Customers, Brand Archetypes, Tone of Voice, Messaging, and much more!

When your brand is muddy, it’s a slow, uphill climb

And the symptoms show up everywhere…

Growth Is A Grind

Sales cycles are too long. Customers avoid you strictly based on price.

Loyalty Is Lacking

Churn is high. Customers want features and services you don’t offer.

Marketing Is Mushy

Customers can’t find your site. Ad costs are high. Conversions are low.

Teams Are Torn

Decisions are bottlenecked. Employee efforts don’t align with company goals.

Positioning Is Pristine

It’s obvious how your business fits into your customer’s life.

Offerings Are On-Point

You serve your customer’s functional, emotional, and aspirational needs.

Messaging Is Meaningful

You have the right words to attract, engage, and convert more customers.

Your Vision Is Vibrant

Your team makes decisions based on shared knowledge and goals.

A strong brand propels growth inside and out

These are changes that move your business forward…

A strong brand propels growth inside and out

These are changes that move your business forward…

Positioning Is Pristine

It’s obvious how your business fits into your customer’s life.

Offerings Are On-Point

You serve your customer’s functional, emotional, and aspirational needs.

Messaging Is Meaningful

You have the right words to attract, engage, and convert more customers.

Your Vision Is Vibrant

Your team makes decisions based on shared knowledge and goals.

Our Brand and Marketing Consulting Services

The Brand Guidebook

Through a hands-on, 2-week process we’ll transform your best business thinking into an actionable, shareable, growth-oriented guide.

Vision

Where you’re headed, who it benefits, and the goals you’ll hit to get there.

Positioning

A deep understanding of the unique value you deliver to customers.

Messaging

The words and tone that communicate your value clearly to your audience.

Brand and Marketing Audits

Find issues holding you back and opportunities you’ve overlooked within your website or product.

Ads, Market Research, & Testing

Insights and data on what your customers want through surveys, targeted ads, and landing pages.

Our Marketing Messages App

StratPack

Our digital product, StratPack, helps you brainstorm new marketing messages and then refine them using cutting edge AI and best practice guides. Get started for free right away.

Kind Words From Our Clients

“After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough.”

Kenny Dunn
Founder, CEO, Eating Europe

“We needed a new brand strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn
VP, Customer Engagement, UPtv

“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best.”

Louis DeMenthon
Founder, CEO, Eat This Much

“Every time I speak with Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress.”

Kim Cavallo
Founder, CEO, Lilspace

“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!”

Mayra Lomberao
Director of Strategic Initiatives, The Michelson 20MM Foundation

“I am consistently amazed at the level of value Map & Fire delivers to our creative process. Every conversation seems to inspire new ideas that refine our content, brand, and messaging in subtle, yet sophisticated ways.”

Jeff Delaney
Founder, Google Dev Expert, Fireship.io

“Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period.”

Lauren Daisley
Director of Communications, Boscobel House and Gardens

“Map & Fire is my go-to resource for consumer-driven strategy that gets results. They’ve built a seamless process to hack a deep and thorough understanding of your ideal customer. The strategy and tactics he develops always follow this customer first approach. The way it should be done!”

Justin Thomas
Founder, Owner, JourneyEngine

“Map & Fire guides you step-by-step to help organize your fuzzy thoughts in a very structured way. They provide an effective methodology to make communication with prospective clients clear and compelling.”

Pilar Zárate
Founder, CEO, Vincle

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team.”

Stu Pollard
Founder, CEO, Lunacy Productions

“Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience.”

Lori LoCicero
Founder, Life Revised

“The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody.”

Nick Clark
Founder, CEO, APRL

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