Your Vision

Discover your purpose, rally your team around your vision, and set meaningful goals.

Why Your Vision Matters

Many business owners struggle to answer their biggest questions: Why does your company exist? What impact will it have? What are you willing to do (or not) to achieve your goals?

Articulating your Big Picture can feel both obvious and impossible at the same time, because there is no objective “right” or “wrong”. You might “know” something intuitively, but find it difficult to articulate to your team, or you might be afraid to commit to something because you feel like your business is always changing.

But answering these questions is essential to long-term success, because your answers frame all of your other activities and shape what your business can and will become.

If you want your business to thrive, you need to articulate a clear and compelling core ideology that can inspire both your team and your customers to help you build your vision of the future.

It’s no easy task, but we have good news: just because the answers come from you doesn’t mean you have to do it alone.

Approach & Outcomes

We work with you to define these essential elements of your Big Picture, and how they fit together and support one another:


Clarify the fundamental reason your company exists. A guiding star to focus all of your business activities, both now and in the future. Your big “Why”.


Define the ultimate impact you want to have on the world. How will people’s lives be different because your business existed?


Articulate what you believe and how you will behave as you work to bring your Vision to life. Your principles and standards of conduct, even (and especially) when things get difficult.

Values give meaning to your day to day work and are independent of your business activities. We’ll work with you to craft Values statements that are meaningful, actionable, and unique to you.

Goals & Objectives

Define clear Goals and concrete Objectives that fit together and support your Vision.

Let’s work together on your vision and goals

By taking the time to clarify your vision and goals, you’ll have a framework to evaluate opportunities and improve alignment within your team, saving you lots of time and money along the way.

Get in touch with us today and we’ll help bring your Big Picture into focus.

Get Your Free Vision Worksheet

Define the Purpose, Vision, Values, and Big Goals to focus your efforts and align your team.

“Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!”

Mayra Lombera

Director of Strategic Initiatives, The Michelson 20MM Foundation

Ready To Chat?

Contact us for a free consultation

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