Customer Insights to build loyalty with your target audience

Gather key analytics and insights through customer interviews and surveys to make all your branding and marketing more effective.

Customer Interviews

Customer interviews are one of the most valuable and powerful tools we have to learn about the motivations and needs of your audience.

Interviews allow us to hear first hand how your customers think about their problems, and provide an opportunity to get below the surface to uncover emotional and aspirational drivers of behaviors.

The two types of interviews we conduct:

  • Existing Customers: Speaking to your existing customers provides insights on how well your offerings fulfill their needs, what aspects of your brand they value most, and where improvements can be made
  • Prospective Customers: Talking to people unfamiliar with your brand allows us to hear about their needs (i.e. Jobs to Be Done) without any bias or connection to your exact solutions which can uncover new and innovative ways to think about what you provide

These customer insights help us align your brand to the needs of your audience and provide the specific words and phrases customers use to create effective marketing messages.

Customer Surveys

Utilizing Customer Surveys, we can explore larger quantitative and qualitative trends for your target audience.

Surveys provide large sets of data that we can tease apart to show specific preferences based on  customer demographics.

The two types of surveys we conduct:

  • Customer Database: Surveying existing customer databases or newsletter lists lets us understand which aspects of your offerings and marketing most resonate with the needs of your community
  • Audience Panels: Using paid audience panels, we can tap into large groups that match the demographics and attributes of your target customer to gather unbiased insights

This data allows us to improve alignment with your brand and offerings and help prioritize how your brand communicates about its benefits and key features.

Ad and A/B Testing

Testing provides another layer of data to gain customer insights and better understand the preferences of your audience.

Through the use of targeted ads and A/B testing we can experiment with specific messages and imagery to find out what your customers engage with most.

The two types of testing we conduct:

  • Targeted Ad Campaigns: By running campaigns aimed to test specific variations of messages and images, we can quickly discover what content resonates with customers out in the wild
  • A/B Testing: We use both a dedicated A/B testing platform with paid audience panels as well as landing page tests to compare marketing content

The data we gather from these tests can immediately inform marketing content decisions to improve engagement and conversions.

CASE STUDY

How We Used Customer Insights To Increase Our Client’s App Conversions By 59%

We utilized customer interviews and surveys with our client Eat This Much to boost engagement and conversions for their B2B app which provides automated meal planning for trainers and nutritionists.

The results our clients have seen

"Map & Fire was a crucial partner in our journey to simplify our messaging. The Brand Guidebook process allowed us to clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page. They're wonderful people to work with, and do a phenomenal job juggling all the personalities and opinions that exist inside of an organization."

Evan Godwin
Head of Marketing, Bid Ops

"After our very first working session with Map & Fire, we were sure they were a great fit. When we received our final Brand Guidebook, we were especially thrilled with what had been captured. Map & Fire really have a gift for listening and transforming ideas generated through working sessions and creating magic!"

Juliet Pettijohn
Co-Founder, CMO, Curate Better Days

"After seven years, our company was in need of a brand refresh. Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights throughout the project were invaluable and their level of commitment was something we have rarely experienced with external agencies. I cannot recommend Map & Fire highly enough."

Kenny Dunn
Founder, CEO, Eating Europe

"We needed a new brand strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop."

Kendra Campbell-Milburn
VP, Customer Engagement, UPtv

"Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense, the new onboarding process is simpler, and we’re finally targeting customers that are more likely to stick with our product. If you’re looking for technical, thoughtful, brand and marketing expertise, Map & Fire is among the best."

Louis DeMenthon
Founder, CEO, Eat This Much

"Every time I speak with Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. In working on high level strategy, Map & Fire helped me find a clear path to move my business forward and iron out details blocking our progress."

Kim Cavallo
Founder, CEO, Lilspace

"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging around a complex topic: intellectual property in the new economy. We couldn’t be happier!"

Mayra Lomberao
Director of Strategic Initiatives, The Michelson 20MM Foundation

"I am consistently amazed at the level of value Map & Fire delivers to our creative process. Every conversation seems to inspire new ideas that refine our content, brand, and messaging in subtle, yet sophisticated ways."

Jeff Delaney
Founder, Google Dev Expert, Fireship.io

"Throughout an intensive content audit and digital overhaul, Map & Fire offered inexhaustible insight and consistent follow through. Their equanimity, good humor, and clarity—all of which rested on an extremely solid foundation of expertise—was invaluable during a pivotal period."

Lauren Daisley
Director of Communications, Boscobel House and Gardens

"Map & Fire is my go-to resource for consumer-driven strategy that gets results. They've built a seamless process to hack a deep and thorough understanding of your ideal customer. The strategy and tactics they develop always follow this customer first approach. The way it should be done!"

Justin Thomas
Founder, Owner, JourneyEngine

"Map & Fire guides you step-by-step to help organize your fuzzy thoughts in a very structured way. They provide an effective methodology to make communication with prospective clients clear and compelling."

Pilar Zárate
Founder, CEO, Vincle

"Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of Map & Fire as a valuable extension of our team."

Stu Pollard
Founder, CEO, Lunacy Productions

"Map & Fire's expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience."

Lori LoCicero
Founder, Life Revised

"The fact that they actually care and are invested in what we’re doing. That’s my favorite thing. Otherwise we could work with anybody."

Nick Clark
Founder, CEO, APRL

 

Some Of The Brands Who Trust Us

 

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