Customer Insights to build loyalty with your target audience
Gather key analytics and insights through customer interviews and surveys to make all your branding and marketing more effective.
Customer interviews are one of the most valuable and powerful tools we have to learn about the motivations and needs of your audience.
Interviews allow us to hear first hand how your customers think about their problems, and provide an opportunity to get below the surface to uncover emotional and aspirational drivers of behaviors.
The two types of interviews we conduct:
- Existing Customers: Speaking to your existing customers provides insights on how well your offerings fulfill their needs, what aspects of your brand they value most, and where improvements can be made
- Prospective Customers: Talking to people unfamiliar with your brand allows us to hear about their needs (i.e. Jobs to Be Done) without any bias or connection to your exact solutions which can uncover new and innovative ways to think about what you provide
These customer insights help us align your brand to the needs of your audience and provide the specific words and phrases customers use to create effective marketing messages.
Utilizing Customer Surveys, we can explore larger quantitative and qualitative trends for your target audience.
Surveys provide large sets of data that we can tease apart to show specific preferences based on customer demographics.
The two types of surveys we conduct:
- Customer Database: Surveying existing customer databases or newsletter lists lets us understand which aspects of your offerings and marketing most resonate with the needs of your community
- Audience Panels: Using paid audience panels, we can tap into large groups that match the demographics and attributes of your target customer to gather unbiased insights
This data allows us to improve alignment with your brand and offerings and help prioritize how your brand communicates about its benefits and key features.
Ad and A/B Testing
Testing provides another layer of data to gain customer insights and better understand the preferences of your audience.
Through the use of targeted ads and A/B testing we can experiment with specific messages and imagery to find out what your customers engage with most.
The two types of testing we conduct:
- Targeted Ad Campaigns: By running campaigns aimed to test specific variations of messages and images, we can quickly discover what content resonates with customers out in the wild
- A/B Testing: We use both a dedicated A/B testing platform with paid audience panels as well as landing page tests to compare marketing content
The data we gather from these tests can immediately inform marketing content decisions to improve engagement and conversions.
How We Used Customer Insights To Increase Our Client’s App Conversions By 59%
We utilized customer interviews and surveys with our client Eat This Much to boost engagement and conversions for their B2B app which provides automated meal planning for trainers and nutritionists.
The results our clients have seen
Chief Corporate Learning Officer, Emory Executive Education at the Goizueta Business School
Co-Founder, Hi–Lo Liquor Market
Co-Founder, CMO, Curate Better Days
Head of Marketing, Bid Ops
Founder, CEO, Eating Europe
VP, Customer Engagement, UPtv
Founder, CEO, Eat This Much
Founder, CEO, Lilspace
Director of Strategic Initiatives, The Michelson 20MM Foundation
Founder, Google Dev Expert, Fireship.io
Director of Communications, Boscobel House and Gardens
Founder, Owner, JourneyEngine
Founder, CEO, Vincle
Founder, CEO, Lunacy Productions
Founder, Life Revised
Founder, CEO, APRL
Some Of The Brands Who Trust Us
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