Break through the noise with a crystal clear position and message
Your ability to create immediate connections with your customers has never been more important.
Signal is a new, online marketing course for the changes every business is facing right now.
This is an unprecedented moment in time when businesses across the globe are being forced to revisit what they offer and how they operate.
Pivot Your Offering
Discover ways to take your existing product or service and reposition it for the current landscape.
Find New Opportunities
Develop new offerings that align with the needs of your existing customers, or a totally new segment.
Secure Your Position
Hold on to your position in the market by doubling down on what makes your product or service unique.
What you get with Signal:
Proven Methods
These are processes and tools that we’ve honed through years of brand and marketing consulting work.
Live Classes
Live class format to provide the opportunity to ask questions and engage in real time (and recorded for later viewing).
Real-World Examples
See a current example from one of our paid consulting clients to highlight the entire process.
Fast Results
Develop your position and messaging within 2 weeks. It’s not for “some day”, it’s for today.
Detailed Playbook
Get immediate access to a 35 page workbook with clear exercises to guide your efforts every step of the way.
Shared Insights
Gain additional insights from chat and conversations with the community as we work through ideas together.
What the people we’ve helped say:
“Map & Fire took us through a well devised step-by-step process that enabled us to reposition our company within the marketplace. Their insights were invaluable. I cannot recommend Map & Fire highly enough.”
“We needed a new strategy and were immediately blown away by the level of insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there.”
“After our very first session with Map & Fire, we were sure they were a great fit. They really have a gift for listening and transforming ideas generated through working sessions and creating magic!”
Signal teaches you using real-world examples…
When learning new concepts, there’s nothing more impactful than seeing how they’re used in the real world.
In Signal, we’ll walk you through our process using one of our paid consulting clients as an example (don’t worry, they gave us permission).
We structured the course this way to make the ideas concrete, and show how the process can be used to find valuable business opportunities.
This isn’t an old case study we dusted off from years past. This is real work that’s needed today. Same as you.
Signal is a course for the challenges we’re all facing…
A clear position and engaging message have never been more important.
For some, this moment may provide the chance to shore up the position you already have to maintain growth.
For others, they’ll need to pivot in a more fundamental way. And this could lead to all kinds of new opportunities to expand or reposition offerings in creative ways.
In both cases, you need tools and processes that solve these issues immediately and set you up for the long run.
Watch the video to learn why we created Signal:
Meet the instructor
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I’m excited to bring that same energy now to our new course, Signal.
I Provide Mentorship For:
My content has been published in:
Meet the instructor
Hi, I’m Clay Ostrom
I have over 15 years of experience in brand, marketing, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. I’m excited to bring that same energy now to our new course, Signal.
I Provide Mentorship For:
My content has been published in:
Signal helps businesses everywhere grow…
Over these past few weeks we’ve talked with founders literally around the planet to understand what everyone is focused on.
Despite being thousands of miles apart, everyone’s stories centered around similar challenges:
How do we connect with customers right now?
How do we better position our products and services?
How do we keep growing?
Those are the exact problems that Signal solves.
More success stories:
“Map & Fire helped my company find the focus that it’s been missing for years. Our messaging makes more sense and we’re finally targeting customers that are more likely to stick with our product. Map & Fire is among the best.”
“With Map & Fire, I gain clarity and confidence. They have the unique ability of being able to see both the forest and the trees. They helped me find a clear path to move my business forward and iron out details blocking our progress.”
“Map & Fire was a crucial partner in our journey to simplify our messaging. They helped us clarify our value proposition and remove numerous roadblocks that existed with getting our entire team on the same page.”
Signal walks you through step-by-step…
Customers
Learn what drives your customers into action, the outcomes they want, and what they value in a solution
Competition
See where your business fits in the competitive landscape and learn how to protect your position
Offering
Align your existing product or service with your customers’ most important needs and discover new ways to expand your offerings
Messaging
Define the key benefits, tone of voice, and messages that communicate your value and engage your customers on an emotional level
What’s included with Signal
Course Schedule:
- 4 x 1hour live courses taught via Zoom
- Classes will be recorded and shared for anyone in the class unable to attend
Slack Channel For Support:
- Our Slack channel will allow everyone in the group to chat, ask questions, and help one another
- Virtual “office hours” support will be available at scheduled times during the 2 weeks
35 Page Strategy Workbook
- Includes step-by-step exercises and follow up questions to walk through our positioning and messaging process
- Workbook will be shared digitally with everyone participating in the course
- The workbook is yours to keep and continue to use after the course is complete
Optional 1-On-1 Zoom Working Session
- We’re providing an optional add-on for a 30min review of your positioning and messaging content by Clay followed by a 30min 1-on-1 Zoom call to provide guidance and notes
- For those that select the 1-on-1 add-on, the calls will be scheduled in the 1-2 weeks following the course (depending on volume)
