Brand and Messaging

Why Your Brand and Messaging Matters

No matter where new customers find your business, they’ll immediately start judging you based on what they see and read. In most cases you’ll be lucky to get a few seconds of their attention before they make a decision to stick around or not.

This is why it’s so critical to ensure the way you communicate supports the emotional and functional elements they need in order to trust what you’re offering.

Your brand needs to define how you want to be perceived by your customers. And your messaging and marketing need to translate all of that thinking into the actual words and images that will push customers to engage with your business.

We’ll work with you on your brand and marketing to connect all of these points and ensure you’re harnessing the right emotions, values, images, and words that your customers care about.

Approach & Outcomes

We work with you to define these essential elements of your communication, and how they fit together and support one another:

Positioning

Define how you want to be positioned in your customer’s mind.

Archetype

Align your brand with the personality traits that will help your customers and your team quickly “get” what you’re about.

Tone

Create guidelines for your written and visual communications that capture the emotions you want to convey.

Identity

Ensure your name, logo, colors and typography are aligned in a coherent and compelling brand identity.

Messaging

Find the right mix of keywords and messages that will attract your customers while sidestepping emotional blockers.

Let’s work together on your brand and marketing

We’ll provide you with all the necessary tools to communicate with your customers effectively and adapt them as your offering and audience evolves.

Get in touch with us today and we’ll help strengthen your brand and marketing.