The Explorer Brand Archetype
Independence. Bravery. Freedom. Self-sufficiency. Nonconformity.
The Explorer Archetype Attributes
Description
The Explorer is motivated by a powerful craving for new experiences. Greatly valuing autonomy, the Explorer has a core desire to be free of the establishment, but not necessarily to have to challenge it. This archetype is willing to do just about anything to avoid boredom and entrapment, even if it means taking great risks. The explorer is known to push boundaries and delight in unexpected discoveries, embracing a “no limit” philosophy.
(Archetype summary via Archetypes In Branding, Margaret Pott Hartwell & Joshua C. Chen)
Colors
RED
Love, Power, Excitement, Boldness, Youthful, Passion, Energy, Heat, Strength, Desire, Sensuality, Intensity, Speed
YELLOW
Happiness, Warmth, Optimism, Clarity, Competence, Bright, Sunny, Energy, Joy, Enthusiasm, Enlightenment
GREEN
Safety, Peace, Growth, Health, Freshness, Environment, Money, Fertility, Healing, Harmony
The Explorer Archetype Brand Examples
Learn How To Use Brand Archetypes
Brand Archetypes create a powerful mental shortcut for how you and your team think about the attributes of your brand. Archetypes can help you create more consistent messaging and content to build stronger connections with your customers.
