Win with a brand built on research, not guesses
We make connecting with your ideal customers much easier with a mix of research, proprietary market data, and strategy – so you can grow your brand with confidence.
Award-winning, gold-verified brand and research agency via Clutch
It’s never been harder to differentiate – and you won’t break through just by throwing more money at marketing
We make your positioning, messaging, and brand crystal clear so that you understand what drives your customers to buy and can get real ROI on all of your marketing and sales efforts.
Using customer research and our AI-driven positioning and messaging software we’re able to access data and insights into your competition and market trends that you can’t get anywhere else.
If you’re a founder or marketing leader that wants to take the guesswork out of creating an effective strategy and grow your brand with confidence, we’d love to chat.
Customer & Market Research
Interviews, Surveys, Market Studies
Brand Strategy
Positioning, Messaging, Identity
Copy, Design, Naming
Copywriting, Logos, Naming
Nicola Barrett
Pete Newsome
More of the brands that trust us…
Meet the founder
Hi, I’m Clay Ostrom
I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:
Meet the founder
Hi, I’m Clay Ostrom
I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.
As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.
I Provide Mentorship For:
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Instantly analyze your brand
Use our new positioning app, SmokeLadder, to see where your B2B brand is strong, weak, and where it can stand out from the competition.
Our Latest Thoughts On Branding And Marketing
Why AI has become a leading cause of positioning blur
If you obscure your brand's value with talk of AI just on its own you’re more likely to blend in than to stand out.
How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust
By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.
The Brand Strategy And Customer Research We Used To Get Our Client 59% More Paid App Conversions
To highlight the immediate benefits of investing in your brand strategy we can look at a recent case study with one of our clients.
One Tree Planted
