Grow Your Business With Our Worksheets and Personal Guidance

See how these 7 steps can help make your business leaner, more focused, and more profitable. Learn How We Help

Work At Your Own Pace. Get Help When You Need It.

We created the Lean Strategy Worksheets as an affordable, step-by-step way for any entrepreneur or business owner to get a clear, big-picture view of their company.

It’s meant to extract all that great thinking and knowledge you have about your business and map it out so you can make confident decisions about your direction, share ideas with your team, and make real improvements on your business over time.

The Tools That Make it Easy:

  • The Complete Set of 7 Strategy Worksheets, each packed with exercises that make it easy to define, refine, and connect the key areas of your business.
  • Unlimited email support to answer questions and provide guidance for 60 Days.
  • 95+ pages of content that walk you step-by-step through the entire process
  • Content Strategy best practices and guidelines
  • Social Media Strategy cheatsheet
  • Free Access to our extensive online strategy resources


Get Started With Your Purpose and Content Strategy

  • The Purpose Worksheet will help you define the purpose, vision, values, goals and objectives for your company.
  • The Content Strategy Guide has best practice tips for Writing, Design, SEO, and More.

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Clarify and Strengthen Your Company’s Direction

Some of the folks we’ve worked with in our careers.

Big corporations spend millions of dollars every year on strategy to maximize their chance of success.

Meanwhile, small and medium size businesses often survive on a mix of business books, online resources, and founder instincts.

That stuff can get you far, but to reach your true potential, you need a cohesive way to bring all that great thinking together – and then improve on it.

We want to even the playing field and make sure companies of all sizes can reap the benefits of good, solid strategic thinking at a reasonable price.

What Folks Say About Our Process

Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing.

Stu Pollard

Founder, Lunacy Productions

Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging on the topic of intellectual property. We couldn’t be happier!

Mayra Lombera

Director Strategic Initiatives, The Michelson 20MM Foundation

Map & Fire’s expert guidance, insightful recommendations and customized strategies allowed me to fine-tune my vision, clarify my brand, and ultimately build my target audience.

Lori LoCicero

Founder, Life Revised

How Can We Make Your Business Even Better?

Lean Strategy uses research from hundreds of book and resources, along with decades of our own expertise — everything from strategy, to management, to psychology, to design, and beyond — to create one coherent framework. One that uses consistent language, tools, and concepts from the very first step to the very last, and that can be worked on at your own pace.


Define the real purpose, vision, and goals of your business.


Discover how your customers think about their needs and what they value.


Find new opportunities (and avoid challenges) in the competitive landscape.


Focus on the parts of your offering that are unique and offer the greatest return.


Turn your customers into evangelists with an emotionally targeted brand.


Market to your customers using the keywords and messages they need to hear.


Put your strategy into practice, track what’s working and what’s not, and use the results to improve your business.

Why We Created Lean Strategy

As a business owner, your time for big picture thinking often gets overrun by day-to-day tasks. Review this contract. Update the marketing. Respond to seventy-three emails. Don’t spill your coffee while you’re driving between meetings. Keep those leads coming in.

After working with hundreds of companies of all sizes in our careers, we’ve come to believe that the difference between a business that thrives and one that merely survives — or dies — boils down to Strategy and Leadership. Do you know where you’re headed, and why? Do you have a plan for how to get there? Do you know how to adapt when obstacles inevitably get in your way? Can you inspire your team to do the same?

Here’s the good news: you can find those answers, and we’ll help you do it. With a structured way of attacking the problem, you might just make more progress in a few days or weeks than others make in years.

Map & Fire Founders

John Sexton, Ph.D.

Clay Ostrom

Get The Complete Set of Worksheets with Personal Guidance

Step-by-Step Instructions

Immediate, lifetime access to all 7 Lean Strategy Worksheets, each packed with exercises that make it easy to define, refine, and connect key areas of your business.

Personal Guidance

Unlimited email access to Clay and John for 60 Days to answer questions on the worksheets, provide insights on your business, and keep you moving forward.

100% Risk Free

We believe so strongly in the value of this process that we’ll refund your money if you aren’t satisfied after 30 days. All we require is feedback on how we can improve the experience for others in the future.

Help the Next Generation

We donate $7 from the sale of every set of worksheets to Lemonade Day a non-profit that teaches kids the business and life skills they need to blaze their own entrepreneurial trails.

Regular price: $297 | Save: $100

One Payment: $197

Still Not Sure If Your Business Needs Help?

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