Get the clarity you need to grow your business.

We’ll help you focus your efforts, save time and money, and get where you want to go faster.

Get the clarity you need to grow your business.

We’ll help you focus your efforts, save time and money, and get where you want to go faster.

Join hundreds of entrepreneurs and leaders who receive our best ideas and resources to help improve their businesses.

Trusted By Companies of All Sizes

Problems We Solve

We’ll help you navigate your biggest challenges

Clarify Your Big Picture

Discover your purpose, rally your team around your vision, and set meaningful goals.

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Find Product / Market Fit

Get more customers by making sure your offering aligns with their most important needs.

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Communicate Your Brand

Build emotional connections with your customers with targeted messages and visuals.

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Validate Your Business Model

Save time and money by uncovering and testing the risky assumptions hidden in your business model.

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“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

Increased Impact for Non-Profit Innovation in Higher Ed.

The Michelson 20MM Foundation

We worked with the Michelson 20MM Foundation to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.

We've since built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average users for the main foundation site by 150%.

Client Feedback

"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging on the topic of intellectual property. We couldn’t be happier!"

Mayra Lombera

Director Strategic Initiatives, The Michelson 20MM Foundation

Recent Articles

Visit The Campfire for our latest thinking on business strategy

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write.

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How to Discover and Define a Strong Core Purpose for Your Business

As business owners, we spend countless hours dissecting the “what” and “how”. But what about the “Why”?

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Does Your Business Need Growth Hacking or Growth Hiking?

How entrepreneurs and business leaders can balance taking the long path to success and the desire for shortcuts.

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Free Product / Market Fit Worksheets

Easy exercises to help you find the right customers and then learn how to best satisfy their functional, emotional, and aspirational needs.

Our Clients Say It Best

As much as we like talking about our approach and the enjoyment we get from working with business leaders and entrepreneurs, nothing's more important than what our clients have to say about the process.