How do you choose the best path for your business?

We provide guidance and coaching to help you set better goals, improve financial decisions, and outmaneuver the competition.

It’s Hard to Get Perspective From “The Inside”

As a business leader, your time for big picture thinking often gets overrun by the grind of day-to-day tasks. We provide the perspective and tools to help you tackle those big challenges, so you never lose sight of the forest for the trees.

Together We’ll Answer Questions Like:

What’s the real purpose of my business?

Is my team aligned with and invested in our vision?

Are we putting our effort toward the right activities?

How do I know if my decisions are effective?

“Map & Fire helped us spin off a new company, refocused our core mission, and became our goto source for guidance on both strategy and digital marketing. Constantly coming up with fresh ideas, and fearless in challenging conventional thinking, we now think of John & Clay as a valuable extension of our team.” Stu Pollard

Founder, Lunacy Productions

Every Business

Faces Tough Questions

Whether you’re making software, movies, or social impact, clear strategy and strong leadership are necessary for success. Here are just some of the fine folks we’ve helped.

Small Batch Content

Content Incubator

How does an independent production studio stake a unique claim in the world of content creation?

Project Details


School Safety

When a long-running company expands its offerings, how do you maintain the brand’s legacy?

Project Details

Life Revised

Grief Support

With a topic as deeply personal as grief, how do you build a trusting relationship with your audience?

Project Details

Michelson 20MM Foundation

How can we make intellectual property education accessible to tomorrow’s entrepreneurs?

We worked with The Michelson 20MM Foundation on a strategy and website to maximize the reach of their book and video series on intellectual property.


Get the Purpose Worksheet

Our Purpose worksheet will help you define the purpose, vision, values, goals and objectives for your company. Enter your email below to get instant access.