Market More Effectively. Innovate Quickly.

Whether you’re building something new with your business or want to strengthen your brand and marketing, we’ll get there faster together.

Market More Effectively. Innovate Quickly.

Whether you’re building something new with your business or want to strengthen your brand and marketing, we’ll get there faster together.

Join hundreds of entrepreneurs and leaders who receive our best ideas and resources to help improve their businesses.

What We’ll Work On Together

Our process has helped dozens of companies strengthen connections with customers and grow their businesses.

Company Vision and Goals

Discover your purpose, rally your team around your vision, and set meaningful goals.

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Product and Service Innovation

Get more customers by making sure your offering aligns with their most important needs.

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Brand Strategy and Marketing

Pull the right emotional levers with your customers through targeted messages and visuals.

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“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

Increased Impact for Non-Profit Innovation in Higher Ed.

The Michelson 20MM Foundation

We worked with the Michelson 20MM Foundation to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.

We've since built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average users for the main foundation site by 150%.

Client Feedback

"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging on the topic of intellectual property. We couldn’t be happier!"

Mayra Lombera

Director Strategic Initiatives, The Michelson 20MM Foundation

Recent Articles

Visit The Campfire for our latest thinking on business strategy

What Your Customers Really Think About Your Price

A simple exercise to dig into the factors that affect how your customers think about price when making a purchase.

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How To Build A Strong Strategy Bridge For Your Business

A quick visual checklist to spot areas of your strategy that may be in need of some additional work.

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Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write.

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Free Innovation Worksheets

Easy exercises to help you find the right customers and then learn how to best satisfy their functional, emotional, and aspirational needs.

Our Clients Say It Best

As much as we like talking about our approach and the enjoyment we get from working with business leaders and entrepreneurs, nothing's more important than what our clients have to say about the process.