Win with a brand built on research, not guesses

We make connecting with your ideal customers much easier with a mix of research, proprietary market data, and strategy – so you can grow your brand with confidence.

Award-winning, gold-verified brand and research agency via Clutch

Map & Fire Top Brand and Research Agency Award

It’s never been harder to differentiate – and you won’t break through just by throwing more money at marketing

We make your positioning, messaging, and brand crystal clear so that you understand what drives your customers to buy and can get real ROI on all of your marketing and sales efforts.

Using customer research and our AI-driven positioning and messaging software we’re able to access data and insights into your competition and market trends that you can’t get anywhere else.

If you’re a founder or marketing leader that wants to take the guesswork out of creating an effective strategy and grow your brand with confidence, we’d love to chat.

Brand strategy services

Brand Strategy

Positioning, Messaging, Identity

Explore Brand Strategy

Customer research services

Customer & Market Research

Interviews, Surveys, Market Studies

Explore Customer Research

Copywriting, design, naming services

Copy, Design, Naming

Copywriting, Logos, Naming

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Emory University
Zengig
Eat This Much
Eleviant
“It was important to us that we bring in outside expertise to help us shape our new program offering differently and more imaginatively. We quickly landed on Map & Fire as the ideal partner for us. “

Nicola Barrett

Chief Corporate Learning Officer, Emory Executive Education at the Goizueta Business School
“We had an incredible experience with the team at Map and Fire. From the initial project kick-off call, it was clear that we were headed to a place we could never achieve on our own. “

Pete Newsome

Founder, Zengig
Interlaced
Microfiber Wholesale
Little Saps
Hi–Lo

More of the brands that trust us…

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Client Logos Map & Fire

Meet the founder

Hi, I’m Clay Ostrom

I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.

I Provide Mentorship For:

Meet the founder

Hi, I’m Clay Ostrom

I have over 20 years of experience in branding, research, and strategy. I contribute to Foundr Magazine, have taught brand strategy lectures at UCLA, and have worked in the past with companies like Google, Sony, and Universal Pictures.

As a 3x founder, I’m incredibly passionate about working with entrepreneurs and business leaders to help them get the most out of their work and help them succeed. Reach out to learn how we can collaborate.

I Provide Mentorship For:

UCLA USC General Assembly

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Supporting our collective growth
For every new project Map & Fire takes on we donate a portion of our profits to plant 100 trees through the organization
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