We Help Founder-Led Businesses Find The Right Customers

From big picture vision, to product / market fit, to brand communications, we’ll help you navigate big challenges so your business can thrive.

Hear what our clients say about working with us.

Join hundreds of entrepreneurs and leaders who receive our best ideas and resources to help improve their businesses.

Trusted By Companies of All Sizes

Problems We Solve

We’ll help you navigate your biggest challenges

Clarify Your Big Picture

Discover your purpose, rally your team around your vision, and set meaningful goals.

Learn More

Find Product / Market Fit

Get more customers by making sure your offering aligns with their most important needs.

Learn More

Communicate Your Brand

Build emotional connections with your customers with targeted messages and visuals.

Learn More

Validate Your Business Model

Save time and money by uncovering and testing the risky assumptions hidden in your business model.

Learn More

“We needed a new strategy and were immediately blown away by the level of research and insight Map & Fire brought to the table. They are incredibly thorough and skilled in the space at a level I haven’t found at the smallest or largest agencies out there. They are now my go to shop.”

Kendra Campbell-Milburn

VP, Customer Engagement, UPtv

Increased Impact for Non-Profit Innovation in Higher Ed.

The Michelson 20MM Foundation

We worked with the Michelson 20MM Foundation to create a cohesive strategy and brand architecture that helped to structure, distill, and connect all the extensions of their transformative work in higher ed.

We've since built on that direction to help 20MM effectively market and communicate with their target customers increasing their number of monthly average users for the main foundation site by 150%.

Client Feedback

"Map & Fire gave us actionable ideas to guide our thinking and solidify our brand. We now have a beautiful website with clear messaging on the topic of intellectual property. We couldn’t be happier!"

Mayra Lombera

Director Strategic Initiatives, The Michelson 20MM Foundation

Recent Articles

Visit The Campfire for our latest thinking on business strategy

Two Easy Exercises That Will Strengthen Your Brand’s Tone of Voice

A key part of building trust with your brand’s audience is using a clear, consistent tone of voice with everything you write.

Read More

How to Discover and Define a Strong Core Purpose for Your Business

As business owners, we spend countless hours dissecting the “what” and “how”. But what about the “Why”?

Read More

Does Your Business Need Growth Hacking or Growth Hiking?

How entrepreneurs and business leaders can balance taking the long path to success and the desire for shortcuts.

Read More

Free Product / Market Fit Worksheets

Easy exercises to help you find the right customers and then learn how to best satisfy their functional, emotional, and aspirational needs.