< Back to The Campfire This article was featured in the December 2022 issue of Foundr Magazine(click to view the piece) When we see a strong, memorable brand out in the wild, all we see is the finished product. We have the luxury of consuming the messaging,...
< Back to The Campfire This article was featured in the November 2022 issue of Foundr Magazine(click to view the piece) In today’s wildly competitive landscape, there’s nothing better than a customer who arrives at your brand’s front door ready to buy....
< Back to The Campfire Every brand’s goal is to build strong, loyal customer relationships. All the brand strategy and marketing work we do really focuses on that one thing – align our products and services with the outcomes our audience seeks in their lives. The...
< Back to The Campfire It’s hard to evolve and improve your brand strategy without good data. Some data connects to your customers – understanding their needs, motivations, and preferences. And other data comes from assessing the competitive landscape – identifying...
< Back to The Campfire To grow a brand, you need a deep understanding of the needs you satisfy for your customers. Brand extension sparks that growth by exploring the value a business provides and how it can meet customer needs in a new way. We all use brand...